You will find your niche by examining the intersection of passion, aptitude, and profit.

Niche marketing is the path to success for younger advisors, who can naturally develop marketing strategies based on sharing their expertise. Firm owners should coach their younger advisors and, in the process, groom the next generation of leaders.

For the equity compensation planning niche, a combination of the “Relationship” and “Expertise” approaches would be appropriate. Here’s why.