Firms often consider launching multiple niches rather than focusing on just one. Though sometimes successful, this approach can dissipate your marketing efforts. This article offers guidelines to determine whether having multiple niches is for you.

Give yourself a year to implement a marketing plan, and it will promote procrastination and won’t be nimble. Instead of planning out your advisory firm’s marketing tactics for an entire year, create a plan that spans just 12 weeks.

Here’s how to customize your calendaring system so that you weed out unqualified prospects and spend your time talking to qualified ones.

Here are the nine steps you need to take when entering a new niche market.

If one part of your marketing system is weak, the whole structure can fail. Here are the specific areas to assess for weakness.

You have a niche market selected, but now comes the tricky part: determining whether the niche is a viable client base. Here are 11 questions to help you assess whether you picked a good niche.

Here are three reasons marketing will get harder for financial advisors next year and beyond. Yet the situation isn’t hopeless. You can adopt strategies that make your marketing easier even with the changes on the horizon.

If you’re struggling to attract new clients, it’s because prospects have a difficult time differentiating you. Prospective clients face four realities that will overwhelm their decision-making process.

With few exceptions, financial advisors don’t generate the leads they want with a social media strategy. They should use influencers and search channels to get more exposure to their target market and leads.

To sound different, you must be different in a way that is obvious to your prospects. How can you position yourself to be incomparable from your competition? Let’s look at seven ways.

When done right, niche marketing helps advisors attract more ideal clients and skyrocket their business!

You will find your niche by examining the intersection of passion, aptitude, and profit.

Niche marketing is the path to success for younger advisors, who can naturally develop marketing strategies based on sharing their expertise. Firm owners should coach their younger advisors and, in the process, groom the next generation of leaders.

For the equity compensation planning niche, a combination of the “Relationship” and “Expertise” approaches would be appropriate. Here’s why.