If you’re struggling to attract new clients, it’s because prospects have a difficult time differentiating you. Prospective clients face four realities that will overwhelm their decision-making process.

With few exceptions, financial advisors don’t generate the leads they want with a social media strategy. They should use influencers and search channels to get more exposure to their target market and leads.

To sound different, you must be different in a way that is obvious to your prospects. How can you position yourself to be incomparable from your competition? Let’s look at seven ways.

When done right, niche marketing helps advisors attract more ideal clients and skyrocket their business!

You will find your niche by examining the intersection of passion, aptitude, and profit.

Niche marketing is the path to success for younger advisors, who can naturally develop marketing strategies based on sharing their expertise. Firm owners should coach their younger advisors and, in the process, groom the next generation of leaders.

For the equity compensation planning niche, a combination of the “Relationship” and “Expertise” approaches would be appropriate. Here’s why.