Aligning Your Multiple Niches with Your Advisors’ Fit
Our theme for Q1 2025 is how to implement a multi-niche approach. We’d love for you to join the conversation in our Public Square.
While your firm’s niches should align with the overall mission, you’re even more likely to succeed when each advisor is matched to a niche that fits their unique strengths, interests, and resources. A strong fit ensures advisors can effectively serve the niche and remain committed to its long-term success. Use the following criteria to assess alignment:
Expertise: Advisors thrive when they bring specialized knowledge or experience to the niche. For example, an advisor who is also a CPA with a tax background may be well-equipped to work with small business owners.
Credibility: Advisors are more successful in niches where they can naturally establish authority through credentials, experience, or personal connection. For instance, a military veteran advising other veterans has built-in credibility that fosters trust.
Access: Success also depends on an advisor’s ability to engage with the niche. Advisors who have networks, relationships, or shared experiences—such as being part of the niche themselves—are positioned to build trust and connections.
Advisors are more likely to stay committed and succeed when they see quick wins due to their strengths, passion, and ability to access the niche. Matching advisors to niches they genuinely care about increases their engagement and long-term success.
We Want Your Take! If you already have a niche, what unique strengths, interests, or experiences contribute to your ability to serve it effectively? Share your thoughts in the OnNiche® Public Square!