How to Choose Marketing Activities: Part 5—Marketing Preferences
You can have the perfect marketing idea, but it won’t matter if your team hates doing it.
We’ve been working through the six factors that help you choose marketing activities that truly fit your firm: Client Journey Stage, Operational Efficiency, Time Frame, Quality vs. Quantity, Marketing Preferences, and Budget.
This week, we’re looking at one of the most overlooked factors: Marketing Preferences.
Even the best ideas won’t work if your team doesn’t have the interest or skill to execute them consistently. The most effective marketing activities are the ones that actually get done, and those are usually the ones your team naturally enjoys and does well.
Think about where your team members’ strengths lie:
Writing: Blogs, newsletters, educational articles
Video: Educational videos, shorts/reels
Audio: Podcasts, audio books, guest appearances
Presenting: Workshops, webinars, speaking engagements
Graphics: Infographics, charts, carousels
Relationship Building: Networking, client events, referrals
Avoid choosing marketing tactics that your team is simply willing to do. Rarely have I seen teams stick with things they do only because they think they “should.” Instead, focus on the marketing options that align with preferences.
The takeaway: Your best marketing choices are the ones you’ll follow through on. Lean into your team’s natural preferences, and you’ll build a plan that’s both effective and sustainable.
Need help building your marketing plan? Learn more about our annual marketing plan service.
