Make Marketing Plans Easier with Better Research
You know you need a marketing plan—but what goes in it?
The Problem: Knowing What to Put in Your Plan Is Hard
The challenge in marketing planning isn’t planning itself—it’s knowing what to include in the first place. And that clarity only comes through research. Yet research can be laborious. You’re either:
Sifting through hours of Google searches
Trying to gather primary research on your own
Paying thousands to a market research firm
It’s no wonder that many marketing plans feel generic. The winning ideas come from research, and the research process becomes a bottleneck—so shortcuts get taken, and the final strategy suffers.
The Solution: AI Deep Research
Most people don’t realize that tools like ChatGPT can do more than write content or generate images. Used the right way, AI can act like a digital research assistant, helping you analyze competitors, reveal trends, and uncover ideas for marketing activities. With the right prompts, AI can:
Identify what other professionals in your niche are doing
Analyze common marketing activities and tactics used for your niche
Reveal the most relevant content mediums for your niche (e.g., podcasts, webinars, newsletters)
Pinpoint trending content topics
Discover names of potential centers of influence (COIs) and niche influencers
The Outcome: Faster, Better Marketing Plans
Deep research powered by AI removes hours of legwork so you can create a more effective marketing plan with less effort. Instead of spending days trying to figure out where to start with your marketing plan, deep research provides the raw material for you to analyze, weigh, and decide what makes sense for your strategy.
With this level of specificity, your plan practically writes itself.
How We Help: We Build Your Research Starting Point
At OnNiche® by Kaleido, we take the pain out of research. In our programs, we provide tailored deep research prompts to help you uncover the insights that are relevant to your niche.
Want to learn more? Let’s schedule a call.
We Want Your Take! How have you gone about doing marketing research in your own business? Join the conversation and share your approach at the OnNiche® Public Square!