Rethinking FAQs for the AI Era

Written By Kristen Luke

FAQs aren’t flashy. But they’re becoming quietly powerful.

For many years, I wasn’t a fan of website FAQs. Long lists of questions rarely helped visitors. But times have changed, and so has my view. Although FAQs still aren’t the smoothest user experience, they’re now a valuable tool for teaching AI exactly what you do—so it can recommend you to prospects looking for an advisor like you.

By offering straightforward answers to straightforward questions, you make it easier for both AI and people to understand what you’re all about. Consider including:

  • What types of clients do you specialize in serving?

  • How often will we meet, and in what format (video, phone, in-person)?

  • How are your fees structured (percentage, flat, hourly)?

  • Do you provide ongoing wealth management, one-time plans, or both?

  • What is your minimum asset or fee requirement, if any?

  • Are you a fiduciary?

These questions not only tune AI to your expertise but may also give prospects the clarity they need to take the next step.

We Want Your Take! Are you using FAQs today? Which questions are you including? Join the conversation and share your approach at the OnNiche® Public Square!

Kristen Luke
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