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Strategic Sponsorship Decision-Making
Kristen Luke 4/12/24 Kristen Luke 4/12/24

Strategic Sponsorship Decision-Making

How to establish guidelines for sponsorship requests.

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6 Questions to Ask Before Choosing a Marketing Point Person
Kristen Luke 4/5/24 Kristen Luke 4/5/24

6 Questions to Ask Before Choosing a Marketing Point Person

Get the right person to keep marketing projects on track.

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Track Your Sales Data
Kristen Luke 3/29/24 Kristen Luke 3/29/24

Track Your Sales Data

Track your prospects in your CRM to determine what is working.

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Why You Should Think Twice Before Buying an Email List
Kristen Luke 3/22/24 Kristen Luke 3/22/24

Why You Should Think Twice Before Buying an Email List

Buying an email list might hurt your marketing efforts.

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Go with the Marketing Flow
Kristen Luke 3/15/24 Kristen Luke 3/15/24

Go with the Marketing Flow

Learn to harness the power of seasonal rhythms.

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Diversify Your Content to Entertain, Educate, Inspire, Convince
Kristen Luke 3/8/24 Kristen Luke 3/8/24

Diversify Your Content to Entertain, Educate, Inspire, Convince

Reach prospective clients through their decision-making journey.

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To Be an Expert, You Must Share Your Expertise
Kristen Luke 3/1/24 Kristen Luke 3/1/24

To Be an Expert, You Must Share Your Expertise

Step into the spotlight with original content.

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Smart Content Planning—Test Your Ideas on Social Media First
Kristen Luke 2/23/24 Kristen Luke 2/23/24

Smart Content Planning—Test Your Ideas on Social Media First

See what resonates with your audience before creating content.

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New Gmail and Yahoo Email Sender Guidelines
Kristen Luke 2/16/24 Kristen Luke 2/16/24

New Gmail and Yahoo Email Sender Guidelines

Ensure your marketing emails will be delivered.

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How to Prepare for AI Search
Kristen Luke 2/9/24 Kristen Luke 2/9/24

How to Prepare for AI Search

What you can do today to be AI-visible tomorrow.

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Use QR Codes Sparingly and Strategically
Kristen Luke 2/2/24 Kristen Luke 2/2/24

Use QR Codes Sparingly and Strategically

Enhance, don’t hinder, your client experience.

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Prioritize Evergreen Over Time-Sensitive Content
Kristen Luke 1/26/24 Kristen Luke 1/26/24

Prioritize Evergreen Over Time-Sensitive Content

Save yourself time and resources in the long run.

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The Power of Good Marketing Habits
Kristen Luke 1/19/24 Kristen Luke 1/19/24

The Power of Good Marketing Habits

Think beyond big initiatives to consistent habits.

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Rethink Your Google Dependence
Kristen Luke 1/12/24 Kristen Luke 1/12/24

Rethink Your Google Dependence

How long can you rely on Google for leads?

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Position Yourself as an Expert in a Niche Before Becoming One
Kristen Luke 1/5/24 Kristen Luke 1/5/24

Position Yourself as an Expert in a Niche Before Becoming One

Use these 6 strategies to build your reputation as an expert.

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