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The Best $20/Month You Can Spend on Marketing
Kristen Luke 6/21/24 Kristen Luke 6/21/24

The Best $20/Month You Can Spend on Marketing

Boost output, cut time with AI.

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Creating Service Names That Speak to Your Niche
Kristen Luke 6/14/24 Kristen Luke 6/14/24

Creating Service Names That Speak to Your Niche

Tailor service names to niche needs.

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Maximize Your Summer for Fall Success
Kristen Luke 6/7/24 Kristen Luke 6/7/24

Maximize Your Summer for Fall Success

Leverage summer's quiet to prep for an opportunistic fall marketing season.

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Breaking Through the Capacity Crossroads
Kristen Luke 5/31/24 Kristen Luke 5/31/24

Breaking Through the Capacity Crossroads

How to transition your marketing as you grow.

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How to Define Your Niche
Kristen Luke 5/24/24 Kristen Luke 5/24/24

How to Define Your Niche

Use this formula to get a clearer picture of your niche.

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Balancing Content: Attract a New Audience and Nurture Your Existing One
Kristen Luke 5/17/24 Kristen Luke 5/17/24

Balancing Content: Attract a New Audience and Nurture Your Existing One

Your content has two purposes when it comes to marketing.

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How to Use ChatGPT to Optimize Your Blog for SEO: Integrating Keywords
Kristen Luke 5/10/24 Kristen Luke 5/10/24

How to Use ChatGPT to Optimize Your Blog for SEO: Integrating Keywords

Part 2: Integrating keywords.

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How to Use ChatGPT to Optimize Your Blog for SEO: Researching Keywords
Kristen Luke 5/3/24 Kristen Luke 5/3/24

How to Use ChatGPT to Optimize Your Blog for SEO: Researching Keywords

Part 1: Researching keywords.

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Avoid Random Acts of Marketing
Kristen Luke 4/26/24 Kristen Luke 4/26/24

Avoid Random Acts of Marketing

Resist the temptation of “easy” solutions.

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Breaking the Cycle of the Post-Tax Season Marketing Rush
Kristen Luke 4/19/24 Kristen Luke 4/19/24

Breaking the Cycle of the Post-Tax Season Marketing Rush

Consistent year-round efforts pay off more than a stop-start pattern.

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Strategic Sponsorship Decision-Making
Kristen Luke 4/12/24 Kristen Luke 4/12/24

Strategic Sponsorship Decision-Making

How to establish guidelines for sponsorship requests.

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6 Questions to Ask Before Choosing a Marketing Point Person
Kristen Luke 4/5/24 Kristen Luke 4/5/24

6 Questions to Ask Before Choosing a Marketing Point Person

Get the right person to keep marketing projects on track.

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Track Your Sales Data
Kristen Luke 3/29/24 Kristen Luke 3/29/24

Track Your Sales Data

Track your prospects in your CRM to determine what is working.

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Why You Should Think Twice Before Buying an Email List
Kristen Luke 3/22/24 Kristen Luke 3/22/24

Why You Should Think Twice Before Buying an Email List

Buying an email list might hurt your marketing efforts.

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Go with the Marketing Flow
Kristen Luke 3/15/24 Kristen Luke 3/15/24

Go with the Marketing Flow

Learn to harness the power of seasonal rhythms.

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Diversify Your Content to Entertain, Educate, Inspire, Convince
Kristen Luke 3/8/24 Kristen Luke 3/8/24

Diversify Your Content to Entertain, Educate, Inspire, Convince

Reach prospective clients through their decision-making journey.

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To Be an Expert, You Must Share Your Expertise
Kristen Luke 3/1/24 Kristen Luke 3/1/24

To Be an Expert, You Must Share Your Expertise

Step into the spotlight with original content.

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Smart Content Planning—Test Your Ideas on Social Media First
Kristen Luke 2/23/24 Kristen Luke 2/23/24

Smart Content Planning—Test Your Ideas on Social Media First

See what resonates with your audience before creating content.

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New Gmail and Yahoo Email Sender Guidelines
Kristen Luke 2/16/24 Kristen Luke 2/16/24

New Gmail and Yahoo Email Sender Guidelines

Ensure your marketing emails will be delivered.

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How to Prepare for AI Search
Kristen Luke 2/9/24 Kristen Luke 2/9/24

How to Prepare for AI Search

What you can do today to be AI-visible tomorrow.

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