Creating Unique Niche Messaging While Staying On-Brand

Written By Kristen Luke

Our theme for Q1 2025 is how to implement a multi-niche approach. We’d love for you to join the conversation in our Public Square.

When implementing a multi-niche approach, it’s important to customize messaging so that it resonates with each niche while staying aligned with your firm’s overarching brand and core theme.

To create niche-specific messaging, you'll want to understand the niche's:

  • One Problem: Identify the most urgent and painful problem shared by everyone in the niche—the reason they seek a financial advisor.

  • One Solution: Define the process or services your firm offers to solve that problem.

  • One Outcome: Highlight the highest, realistic aspiration a client in this niche can achieve by working with you.

Once your messaging is drafted, ask:

  • Does it align with your firm’s core messaging themes?

  • Does it maintain a consistent brand voice and tone?

Balancing unique messaging with brand consistency ensures each niche has a distinct voice while reinforcing your firm’s overarching message.

We Want Your Take! What’s the biggest messaging challenge you’ve observed when a firm speaks to multiple niches? Share your thoughts in the OnNiche® Public Square!

Kristen Luke
Previous

Develop a Marketing Plan for Each Niche
Next

Setting the Launch Pad for the Niche Marketing Plan