Setting the Launch Pad for the Niche Marketing Plan

Written By Kristen Luke

Our theme for Q1 2025 is how to implement a multi-niche approach. We’d love for you to join the conversation in our Public Square.

Choosing the right niches for your company is just the beginning—each niche needs a dedicated platform within the firm’s overall marketing ecosystem. To establish a strong foundation, every niche should have:

  • A dedicated landing page on the company website to serve as the central hub for marketing efforts.

  • A platform to publish niche-specific content (e.g., blogs, videos, podcasts) in one centralized location.

  • For advisors leading the niche, updated social media and directory profiles to ensure their messaging and imagery align with the niche.

These essential components create a launchpad for effective niche marketing, helping advisors build credibility, attract the right audience, and gain momentum. With a well-structured foundation in place, advisors can focus on executing their marketing plan and engaging their niche with professionalism.

We Want Your Take! Beyond what was mentioned here, what components are essential for building a successful niche launch pad? Share your thoughts in the OnNiche® Public Square!

Kristen Luke
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Aligning Your Multiple Niches with the Firm’s Fee Structure