Kristen Luke Is Named a Finalist in the ThinkAdvisor 2025 Luminaries Awards for Thought Leader of the Year
SAN DIEGO, Calif.—September 24, 2025—Kristen Luke, founder of Kaleido Creative Studio and OnNiche®—is honored to announce that she has been named a Finalist in the ThinkAdvisor 2025 Luminaries Awards for Thought Leader of the Year in the Business Development Category. Now in its fifth year, ThinkAdvisor’s Luminaries Awards redefine excellence in financial services, shining a spotlight on outstanding contributions from both organizations and individuals.
Luke founded OnNiche® so advisors can develop and execute a niche-based marketing system that replaces marketing guesswork with clarity. Designed for solo advisors, boutique RIAs, enterprise RIAs, and institutions, OnNiche® guides advisors through the process of building their foundation, developing their marketing operating system, and iterating quarterly. The strategies are grounded in Luke’s Amazon best-selling book, Uncomparable: The Financial Advisor’s Guide to Standing Out Through Niche Marketing.
“I’m honored to receive this prestigious award from ThinkAdvisor,” said Luke. “This recognition highlights the importance of helping advisors find their voice through niche marketing. When advisors have clarity about who they serve, they can build stronger businesses, create deeper client relationships, and ultimately raise the bar for the profession as a whole.”
In addition to the Luminaires Awards, Luke was chosen as InvestmentNews’ inaugural class of “40 Under 40” in 2014. She frequently shares her marketing expertise at industry events and with podcasts and publications, such as the Financial Planning Association, Dimensional Fund Advisors, Kitces.com, and Advisor Perspectives.
By setting a new standard for recognition based on remarkable achievements and innovation, the ThinkAdvisor 2025 Luminaries Awards program inspires the industry to reach greater heights of leadership, creativity, and community engagement. A panel of independent judges made up of distinguished industry professionals will determine the 2025 winners, who will be recognized during an awards event at the New York Hilton Midtown on December 4, 2025.
“The 2025 Luminaries Awards shine a spotlight on how excellence is being reimagined in financial services,” said Janet Levaux, editor-in-chief of ThinkAdvisor. “This year’s finalists stand out not only for their leadership and innovation but also for their dedication to creating lasting, positive impact across both their communities and the industry. Their work illustrates the ever-evolving nature of financial services, and we are proud to spotlight their achievements as powerful examples of what’s possible.”
About Kristen Luke
Kristen Luke is a recognized thought leader in the financial services industry and the author of the Amazon best-selling book Uncomparable: The Financial Advisor’s Guide to Standing Out Through Niche Marketing. She founded OnNiche® to provide a niche-based marketing operating system for financial advisors that is strategic, actionable, measurable, and repeatable. She serves as the firm’s Marketing Strategist, as well as the founder and President of Kaleido Creative Studio, a financial advisor marketing agency.
About ThinkAdvisor
ThinkAdvisor (ThinkAdvisor.com) provides financial advisors, registered investment advisors, and wealth managers with comprehensive coverage of the products, services, and information they need to guide their clients in making critical wealth, health, and life decisions. The website showcases advisors adapting and succeeding in new ways, translating the impact of industry regulation, dealmaking, and technology into digestible coverage, so advisors have more time to spend advising clients and running their businesses.
