VIRTUAL WORKSHOPDiscover Your Niche
Ready to try niche marketing but don’t know which niche to pursue? The Discover Your Niche workshop guides you through the niche discovery process from Kristen Luke’s book, “Uncomparable: The Financial Advisor’s Guide to Standing Out Through Niche Marketing.”
About the Workshop
Before the session, you’ll watch an on-demand webinar and use a brainstorming worksheet to gather your options. Then you’ll bring your top choice to the live workshop, get feedback from Kristen Luke, Meagan Evertson, and the group, and leave knowing whether it’s worth pursuing further.
Cost: $149
Format: live on Zoom
Class size: maximum of five attendees
Who should attend: advisors who want to focus on a niche but haven’t decided which one
What you get:
On-demand prep webinar to watch before the session
Niche brainstorming worksheet
Niche assessment
One-hour live interactive workshop
Scripts and email templates to interview your niche after the workshop
How It Works
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Register in Advance
You must register at least one week in advance of the session date. Once registered, you’ll receive the webinar recording and pre-workshop exercises.
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Complete the Prep Activities
Watch the 30-minute webinar recording that walks you through the niche discovery process. Then work through the brainstorming exercises.
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Attend the Workshop
In this interactive session, you’ll present the niche you’re considering, get live feedback, and leave knowing whether it's the one to pursue.
Upcoming Workshops
Thursday, October 22, 2026, at 12 p.m. PT
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Tuesday, December 8, 2026, at 12 p.m. PT
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Thursday, January 21, 2027, at 12 p.m. PT
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Frequently Asked Questions
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The workshop is $149. That includes the webinar recording, the brainstorming worksheet, the niche assessment, scripts and email templates to interview your niche, and your one-hour live workshop.
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The live workshop is built around the niche you bring to it. Registering at least seven days ahead gives you time to watch the webinar and complete the exercises, so you arrive ready for feedback.
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Plan for about one to two hours total to watch the webinar and complete the brainstorming worksheet and niche assessment.
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No. The webinar covers the niche discovery process from the book, so you can start without it.
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We don't offer refunds, but you can reschedule to a future workshop one time if you let us know at least 48 hours before your session. Email info@onniche.com to make the change.
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Yes. Our Niche Discovery Program introduces niche marketing across your whole firm. It includes a leadership strategy session and a private refinement workshop for your advisors.
