Select a Niche
Marketing to a niche is the easiest way for financial advisors to stand out from the competition and attract clients. This free, quick-start course is designed to help you take the first steps toward developing a niche marketing strategy.
How to Select Your Niche
Brainstorm Niches
This exercise was developed to help you narrow down potential niche categories. We recommend spending at least five minutes brainstorming ideas per area. When you’re done brainstorming, you will want to look for possible niches that lie in the intersection of your passion, aptitude, and profitability.
Next Steps:
Download the Select a Niche worksheet .
Work through the questions for each of the three areas.
Evaluate Potential Niches
You’re probably wondering, “How do I know if my niche will be successful?” It’s important to remember that there is no such thing as a perfect niche market.
Only you can decide which option is right for you based on the characteristics of your niche and your passion and aptitude to serve them. That said, you can reduce your risk by assessing the niche you are considering on 10 key factors.
You can evaluate your potential niche by taking our Niche Assessment. If you are considering multiple niches, you can take this assessment multiple times.
NEXT STEPS:
Write down the niche (or niches) you’re most interested in from the brainstorming exercises and identify the main problem that group needs help solving.
Evaluate those potential niches by taking the assessment.